Many overlook the usefulness and reach of email marketing, but it is in fact, one of the most effective promotional strategies in the modern day. As a public speaker, you should include email marketing in your advertising plan for your next event as it will give you an amazing return on investment.
Email marketing will be vital to building your brand and helping you nurture professional relationships. There are several strategies you can use to that end. You can incorporate them into your overall marketing plan and effectively market your public speaking event. Here are the best strategies you can use.
Create Enticing Lead Magnets
To send your emails for marketing purposes, you must have a mailing list. Collect email addresses via your website, social media pages, and even from in-person events via the check-in sheet. But most people won’t just go around giving their email addresses away. You need to entice them via lead magnets. These are incentives for people to sign up for your emailing list.
What can you offer to your list? Given your area of expertise, you can offer your ebook on public speaking, a short video, a checklist, etc. Something they’ll receive for free, no strings attached, as soon as they sign up.
Use Compelling Subject Lines
Before anyone can open and read your emails, the first thing they’ll look at is the subject line. Aside from your name, the subject line will tell you what the email is about, so you need to be creative here. If the subject line is too clickbait or bland, the recipients will likely delete your email and not open and read it.
So, try writing subject lines that may compel the person to read it. Since you’re a public speaker, try to anticipate why someone would want to engage with you: that you offer a solution to their problem. “The BEST way to get over X” or “Top tips for X” are good examples where X can be the subject matter. Offer a lead magnet and then add a call to action where they will attend your event to get more info.
Use Templates For Designing Emails
To be successful with email marketing, you must send emails that impress people. Although you can take a crack at it yourself, it is recommended that you use templates instead. The reason is that templates already have a basic design present and cut your work in half. You have to spend less time and effort to design an email and get a professional look. There are many designing services online, such as PosterMyWall, which you can use to create an email campaign.
You can use the hundreds of professionally made templates from PosterMyWall and give yourself a headstart in your campaign. Edit and modify the template as you see fit, download, draft, and send. You can even prepare several posts in advance and then send them one by one as the time arrives.
This is a good example of the templates you can get and then modify for your speaking event. As you can see, fields are already inserted that tell the reader about the vital information they need to know. A short bio, a picture, upcoming events, and a call to action button to get the audience to engage. You can use this template or the hundreds of others on the site for your speaking event.
Use A Clear Call To Action
The goal of your emails is to get the audience to take action. This can be registering for your next event, purchasing your course, watching a video, etc. The email reaches out to them and informs them, but this is what it needs to accomplish. As such, it should be clear and prominent in the email and get the message across without ambiguity.
“Register Now” or “Buy Tickets” are good examples of the kind of calls to action to use. They create a sense of urgency and compel the viewer to engage. Additionally, you want to make this easily visible. Use contrasting colors and make it big and bold so it can be found easily.
A good email marketing campaign is persistent, clear, and concise. Your audience does not have time to waste, so it’s best to get to the matter as soon as possible. It helps when you have clear goals as to what you want from the email campaign. Do you want them to sign up for your next event? If so, then create your emails with that intention. Add in the details, use engaging language, and add a clear call to action. If you do this correctly, you will see results. Don’t forget to send follow-up emails afterward thanking the attendees for attending your event. It helps build long-term relationships with your audience who will attend your future speaking events as well.